Class Notes - 05/10/2015

5/10/2015 - Class Notes

This class we are going to be discussing multiple things from the textbook. Re-read some of the sections you discussed later to make sure you understand all of it. Over at DormStormer we hope that this has helped bail you out of trouble. In order to get back to the site once the teacher goes away, simply hit the close button at the top right next to comments and share. If you are the teacher and reading this, cut the kid a break - if your class was more interesting this would have never happened in the first place.

There are several things that can


Because Content is King, Brand Loyalty is Gold, and Earned Media is The Holy Grail


We work hand in hand with you, the brand, to integrate your story into the content in a way that is authentic and engaging.  We then seed your post through a distribution network of campus reps, email newsletters, online partners, and social media channels to maximize the posts reach and earned media.


Fill out this form and an Account Executive will be in touch to help you with your campaign. 





Make an impact on students with DormStormer

Our Audience

Create Branded Content

Earn a Social Lift

Sponsored Contests / Surveys

Email Marketing

DormStormer Rewards Store – Free Exposure

The DormStormer Store


Our Audience

Are you looking to reach and build brand loyalty among students, aged 18-24 years young?

You’ve come to the right place.


Source: Alexa


Create Branded Content – Native Advertising

Product placement 2.0


The DormStormer creative team works with you to produce share-worthy content to be featured on that students can relate to.  We do this in our authentic DormStormer fashion by using image/video rich content that evokes emotions and flavors that best represent your brand.


What you get:

  • Fully branded collaborative content post w/ product placement opportunities
  • Exposure on the DormStormer home page and relevant category pages
  • Prominent Home Page “Trending Articles” positioning (ATF)
  • Featured on “Trending Posts” throughout the site
  • Branded social sharing messages to maximize earned media
  • Integrated Facebook/Twitter feeds next to your post
  • Mentioned in our email blast to 50k+ student subscribers
  • A full report with web and social analytics


Red boxes show branded content with prominent positioning on the homepage.



Example of a branded content post created for Ambig (Red boxes show branding, and Ambig’s embedded social features so students can continue the conversation directly from the post)

ambig-sponsored-posts-social1 copy


At the bottom of the post we embedded a video (outlined in Red) to engage students further.


Earn a Social Lift

Distributing your story via social channels


Each sponsored post on is designed with the intent of going viral.   We harness the power of the DormStormer Network of brands and partners to provide the largest reach for your post, and seed it to multiple social networking sites such as Facebook, Twitter, Reddit, Stumbleupon, Pinterest etc. When our users share your post and it goes viral, it generates your brand the much coveted “earned media”.


Users are encourage and incentivized to share their favorite content via social channels



Driving new leads & customers


We can create and promote customized contests and surveys to meet your objectives. Whether you are looking for email capture, to gain valuable insight amongst the 18-24 year old demographic, or want to gain likes and shares on Facebook by actual students, we can help. We will leverage our 20k+ student email subscribers, our social channels, partners and website to promote your campaign.


Our members respond well to fun surveys like this one we sent out:



Email Marketing

Meet students where they begin their day has one of the highest open rates in the business.  With an email list of over 50,000 opt-in student emails, DormStormer prides itself on having an engaged student subscriber base, with an avg. email open rate of 30%. We can promote your campaign with DormStormer, or send out sponsored love in the form of an editorial takeover.


An example of a USC-targetted email campaign promoting an Icon Plaza and Chick-fil-A contest


 Note: We offer a unique product for student housing companies looking to reach out to students over at DormLeads.

DormStormer Rewards Store – Free Exposure

Rewarding the most influential students


We reward students who have the greatest social influence by allowing them to earn points on DormStormer and trade them in for cool and unique prizes in the DormStormer Rewards Store. By donating products to the Rewards Store and helping us reward our most influential members, we will highlight your brand and product on advertisements throughout the site for free. The DormStormer Team will review your brand and product to determine if we think it is a good fit for this exclusive opportunity on DormStormer.


A good example of a cool and unique reward:

rewards-store-example copy


We only ever use banners to raise awareness for on-site features:



The DormStormer Store

Showcasing the hottest college brands


The store at is what started it all.  Over the years we have worked with some of the hottest college brands and developed some great relationships in the process.  We are currently adding brands slowly that we think are a good fit for the DormStormer brand image. 



Ready to launch a campaign with DormStormer?

Let’s take you back to the top of the page to fill out the contact form so an Account Executive can help you craft your campaign.